The tree care industry is operating with a 2010 playbook while customers are living in a 2025 reality.
That disconnect is costing tree service companies thousands of lost opportunities every month.
By the time most companies realize what's happening, competitors who understand the new buyer's journey have already captured market share that's nearly impossible to get back.
Here's what we discovered in our latest research:
AI platforms like ChatGPT and Google's AI Overviews are fundamentally changing how customers find tree services. With AI-generated content flooding search results and customers using LLM platforms to research "best tree service companies,"the old marketing playbook isn't just outdated—it's becoming completely invisible to modern buyers.
Our new Tree Service Buyer's Journey Report identifies 8 critical gaps between how the industry operates and how customers actually behave in 2025.
These gaps explain why some companies struggle with customer acquisition despite technical competence and competitive pricing, while others achieve consistent growth and premium pricing.
The 8 gaps we uncovered:
- The Invisible Research Phase (customers research for weeks before calling)
- Multiple Decision Makers (it's not just one person anymore)
- Continuous Shopping Mindset (customers constantly evaluate alternatives)
- Comprehensive Proof Requirements (reviews aren't enough)
- Total Experience Evaluation (convenience often trumps price)
- Referral Revolution (satisfied customers actively influence markets)
- Payment Experience Expectations (digital options are now baseline)
- Ongoing Relationship Requirements (customers expect regular follow-up)
Each gap represents an area where traditional industry assumptions no longer match customer behavior, creating friction that reduces conversion rates and forces companies to compete primarily on price.
Download the complete report here:
👉 GET THE REPORT NOW
Over the next few weeks, I'll be doing a deep dive into each gap with specific strategies for closing them. The companies that fix these gaps will operate in a completely different competitive landscape than those still relying on outdated assumptions.
The window for addressing these gaps is narrowing rapidly; early adopters are establishing market positions that will be difficult to overcome.
Get the report now and start identifying which gaps are costing you the most customers. Then, look for my weekly articles to learn what you can do about it.
To your continued success,
Monica
P.S. We've been making a lot of changes to your marketing behind the scenes, and many of our clients are having record-breaking years as a result. But we need your help to keep the momentum going. Closing any of the eight gaps described in the report will make a big difference!
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Monica Hemingway, PhD
CEO & Founder, Licensed Arborist
p: 520-900-1226
a: 5720 E Paseo del Cenador, Tucson, AZ 85750 |